Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Good deliverability solutions tell a strong ROI story. Your Return on Investment (ROI) depends on those metrics. Beware of companies that build you an ROI story by decreasing the “I” rather than increasing the “R.” Open rates. Click-through rates.

Everest 52

Everest ROI Vendor Campaigns 52

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Good deliverability solutions tell a strong ROI story. Your Return on Investment (ROI) depends on those metrics. Beware of companies that build you an ROI story by decreasing the “I” rather than increasing the “R.” Open rates. Click-through rates.

Everest 52

Everest ROI Vendor Campaigns 52

Sales Hacker

JANUARY 16, 2020

It’s hard to imagine a PLG company employing an army of blazer-clad salespeople, hawking software at tradeshows and flying around the country to host fancy steak dinners. The salesperson in a PLG company is like a sherpa on Everest. When speaking with the executive, the story must focus on the ROI they can expect. The Last Word.

Lead Rank 62

Lead Rank Everest Top of Funnel Hiring 62

Appbuddy

APRIL 14, 2022

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . Try accessibility tools: There are various email software tools—like Validity’s Everest email success platform — that help senders understand how their emails render across multiple platforms and clients.

Email Marketing 52

Email Marketing Marketing Webinar Metrics Everest 52