Examples Hoovers Intent Data Sales 
LeadBoxer
DECEMBER 8, 2019
This strategy requires that a business’s sales and marketing teams work more closely together. Sales reps in charge of those accounts can give crucial insight to their marketing peers, who can then develop custom content, targeted ads, and other unique methods of engaging with prospects. Take the video above.
SBI
FEBRUARY 22, 2018
While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. Admit it, you’ve invested time and resources to prepare for a sales call, only to find you’ve reached the wrong person. But how can you do that efficiently when you’re relying on crummy data?
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