Examples Hoovers Prospecting Training 
LeadBoxer
DECEMBER 8, 2019
Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.
LeveragePoint
AUGUST 31, 2010
Normally this is a daunting prospect because data collection, particularly external data related to customers and competitors, can be costly and time-intensive. In the example shown here (from the travel industry) we see a value driver formula that quantifies the economic impact of reducing training costs for travel agents.
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