The Pipeline

APRIL 15, 2011

Recent research by Demand Gen Report found that, “…58 percent of B2B marketers believe the role of a marketer ‘never ends’ even when the lead has been transitioned to sales…” Marketing automation helps marketers add value to buyer relationships even after those prospects have begun to interact with salespeople. Manticore Technology.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Green Lead's B2B

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. techniques and tools, optimized Inbound Marketing strategies, and a much more sophisticated buyer, the days of a funnel are gone.

Top of Funnel 37

Top of Funnel Funnel Manticore Pipeline 37

The Pipeline

MARCH 26, 2011

The RoundTable was a complement to a great e-book recently released by Manticore Technology titled: The Lead Nurturing Cookbook , to which everyone on the panel contributed; the panel featured Ardath Albee , Brian Hansford , Craig Rosenberg , Emily Mayfield , Jeff Erramouspe , Michael Damphousse , and I. Funnel management. Sales Tool.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218