article thumbnail

Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

While marketing software and sales automation tools exist for different purposes, they’re both geared toward achieving the same goal: winning new customers. Marketing automation software generates new leads for a business by streamlining the creation, management, and analysis of marketing campaigns.

article thumbnail

The Ultimate Guide to Sales Prospecting: Tips, Techniques, & Tools to Succeed

Hubspot Sales

Qualifying dimensions : A set of criteria to evaluate the probability that a lead or prospect will become a customer. CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Goal: Get to a connect.