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Get the Gatekeeper on Your Side

No More Cold Calling

The gatekeepers are onto your tricks. Newsflash: 90 percent of CEOs do not respond to cold calls or emails, and neither do their gatekeepers. Newsflash: 90 percent of CEOs do not respond to cold calls or emails, and neither do their gatekeepers. But gatekeepers are good at their job. Of course you would. Think again.

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Dave Brock says it the best ever: Prospecting is the New Prospecting ! Don't just install it, train your people on it thoroughly, weekly and quarterly. You need to pinpoint the mobilizers, your advocates and build consensus amongst champions inside the prospect's ecosystem. It's a modern twist on an ancient classic.