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Taking away a marketing manager’s excuses!

Pointclear

JANUARY 21, 2014

I was sitting in a meeting of marketing and operations people when I worked at Inquiry Handling Services (long ago scooped up by Harte Hanks). Actually, this list is shorter than the one for salespeople’s excuses for not following up on sales leads. We don’t sell direct, so I don’t know where to start.

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Harte Hanks Marketing ROI Sales Qualified Lead 226
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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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