Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.” The same software sold to SMB accounts on a straightforward ROI basis must be integrated into the Enterprise customer’s go-to-market model. Always start with the sales tasks.
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