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Data Gets Smarter to Help Business Grow

Score More Sales

This is the Watson techno brain popularized by Jeopardy fame – IBM’s massive computer think-tank that is now positioned to help solve really big issues in medicine, health care, and also in business. That’s Billion with a B. Moving forward there is less emphasis on hardware and much more toward the cloud (computing that is).

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

With technologies that facilitate search and easy price and product comparisons, a prospect and an order touch multiple points in the distribution channel for most products and services. . Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools.