Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
His next book is Rethinking Sales: What’s Changing, What’s Not, And Why Knowing the Difference Matters (Harvard Business Review Press, forthcoming). . The most important thing about any go-to-market approach is the buyer and the buying process. But aren’t ecommerce and digital marketing growing and becoming dominant channels? .
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