article thumbnail

PODCAST 07: You CAN Align Marketing and Sales (Here’s How This CMO Did It)

Sales Hacker

It’s a workforce communication company and right now they specialize in health care. Andrea Kayal: Marketo is our clutch. Adwords, Marketo, Salesforce—all of this feeds into Geckoboard. And then came Lua—this may have been a misstep for me because I had to work with the budget constraints of a Series A company.