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How to Build a Sales Process: The Complete Guide

Nutshell

These potential buyers can be people who have expressed interest in the product or service that you’re selling, or who might reasonably have interest based on their demographics, industry, or other factors. This step of the sales cycle is often done through online research, buying lead lists, or inbound marketing methods.

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Solving the SDR to AE Handoff: An Actionable Guide for Sales Development Leaders

Sales Hacker

Small changes may be needed to adapt this to inbound. Step 3: Identifying The “Death Zone” The “Death Zone” is called that way because the SDR can’t do anything to move the opportunity forward, and the AE, has no incentive to do so. After that has been defined, hire and manage an outsourced team.