Pointclear

SEPTEMBER 10, 2013

Recently (Aug 29th) on SLMA radio I interviewed Eric Lundbohm about the different ways to compensate marketers (other than salary) for their efforts in creating wealth for their company. Qualified leads. Closed leads. Revenue just from sales leads generated by marketing. Total Revenue. Is this good or bad?

Compensation 208

Compensation Revenue Marketing Sales Qualified Lead 208

Pointclear

FEBRUARY 7, 2018

These numbers show what goes into generating a high-quality lead—and what it costs. They demonstrate the fallacy of measuring the success of lead generation programs solely on the basis of cost per lead. Increase the number of leads required per individual per week from 4 to 7. Your comments are welcome.

Cost per Lead 204

Cost per Lead Lead Rank Lead Scoring Leads 204

Pointclear

MAY 10, 2012

Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. That is, continuing to add features: social features, lead generation features and analytics. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Pointclear

MAY 10, 2012

Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. That is, continuing to add features: social features, lead generation features and analytics. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133