No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow
SBI Growth
SEPTEMBER 6, 2012
This post is about a CEO of a $450M company who focused on winning large deals to double revenues in a flat market. If you feel product differentiation and hot markets are the only way to grow revenue, this CEO proved otherwise by refusing to accept these limitations. The collision repair’s “market” depends on wrecked cars.
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