article thumbnail

B2B Appointment Setting Teams and How to Get the Most From Them

Green Lead's B2B

Incent Them Strategically - If you want to get the most out of your appointment setting team, you’ve got to incent them to achieve the right goals. If your team is chugging along but you’re looking for something to push performance or direct it in a certain direction, a SPIFF is a great tool. Is it cash?

B2B 33
article thumbnail

Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Green Lead's B2B

Tie incentives to it. Use the tools available to us. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Work the prime time with tools like autodialers and ConnectAndSell. ". Without constant attention to this challenge, marketers will continue to struggle.