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Andrew Berger Built Square’s Sales Organization. Here’s His Advice on How to Motivate a Sales Team

Troops

Today, Andrew oversees multiple sales teams at Square. Andrew has been building out sales teams at Square for the last four years. Not just one sales team, but a bunch of them: Sales Development: global inbound lead qualification. Vertical Sales: full sales-cycle BDRs and AEs.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. What is lead generation automation? Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. PPC marketing tools.