Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?
Sales Hacker
APRIL 1, 2021
Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them. While that can feel like a B2C trend, your B2B shoppers and targets are doing much the same thing.
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