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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

She’s a sales enablement leader with over twenty years of experience in the software industry, who began her career in sales at AT&T. “When I moved to UNICA my role was sales ops. “Now people are going out and practicing that in the real world with their prospects. Q: How did you get into sales enablement?