Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. Turning the camera on to the customers to garner their insight is a great way to align sales and marketing.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

OnePageCRM

FEBRUARY 8, 2018

The sales cycles in OneLaw varies – from days to years – so they would often have multiple interactions with their prospects before closing the sale. This meant they needed to implement a more streamlined sales process so each team member was reminded when to follow up. Doug Thomson, Chief Architect, OneLaw.

Sales Cycle 29

Sales Cycle System Ideal Customer Profile CRM 29

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. What would you tell a woman just starting a career in sales? What is your best piece of career advice for women in sales? Alicia Berruti.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130