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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

MAY 25, 2021

A Lack of Training. Harvard Business Review foretold this problem in that old article, noting that installing and using automation tools “requires expertise in technology (computers, data communications, and software) as well as in marketing and sales.”. “On The answer has little to do with the technology itself.

Marketing 252
Marketing Decision Maker Telecommunications Lead Rank 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Marketing and sales operations consequently became more proficient with technology. The answer has little to do with the technology itself.

Marketing 130
Marketing Decision Maker Telecommunications Lead Rank 130
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