Zoominfo

MAY 25, 2021

A Lack of Training. On the face of it, it does seem that the [B2B] industry doesn’t move at the pace that it should in adopting technology,” says Aditya Gupta, assistant professor of marketing at Texas State University and a former product development leader at IT and telecommunications firms.

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself. The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them.

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Distribution Pricing Journal

AUGUST 23, 2023

Telecommunication Companies : Telecommunication equipment often involves complex wiring systems. Training and Technical Support Distributors often offer a variety of training and support programs to their customers, either independently or in collaboration with their vendors. Training encourages both loyalty and upsells.

Lead Rank 52

Lead Rank Lead Scoring Automotive Distribution 52