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What's it take to generate leads that fuel your forecast?

Pointclear

More and more marketers understand that agile, which started in the IT development realm, has good application in marketing in general, and in lead management specifically. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results.

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Should Marketing Be Compensated On Revenue?

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. This is used, he said, as a method to create qualified or sales-ready leads (as well as other marketing strategies or tactics).

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Is Lead Flow to the Reps Too Slow or Gridlocked?

Pointclear

When I reported on the log jam, I thought the sales manager was going to have a heart attack on the spot. What started off with the good intentions of not wasting a salesperson’s time on unqualified leads resulted in huge negative consequences. This cost the company $1.2 million in salary and benefits.