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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

FEBRUARY 14, 2019

JD Edwards, then one of the top three or four providers of enterprise software, was reaching a critical juncture. Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets.

Demand Generation

Demand Generation Demand Generation Targets Lead Rank Sales Qualified Lead

Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

OCTOBER 30, 2018

Andrea Austin – VP at Nokia Software | Published Author. She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. She is a thought-leader and expert in growing sales, inside sales and marketing organizations. Brooke Bachesta – SDR Manager at Outreach.

Top of Funnel

Top of Funnel Hiring Scale Lead Rank

Webinars

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Sales Pro Central

How one company’s disciplined, targeted approach to demand generation delivered big results

Sales Hacker’s 35 Most Influential Women in Sales

Webinars

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