Mereo

FEBRUARY 14, 2019

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

Demand Generation 44

Demand Generation Demand Generation Targets Lead Rank Sales Qualified Lead 44

SalesLoft

APRIL 8, 2016

MuleSoft faced a familiar problem – they had a solid product and were looking to disrupt legacy vendors by moving up-market to the enterprise. We’ve seen this movie before, most notably Salesforce’s domination of Siebel and Workday’s rise against PeopleSoft. In 2015, MuleSoft made the jump – the company booked over $100M of revenue.

PeopleSoft 52

PeopleSoft Siebel Hiring Lead Rank 52

Sales Hacker

OCTOBER 30, 2018

She is the co-author of a business book, called Aligned to Achieve , about sales and marketing alignment. Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Sales Hacker

MARCH 30, 2021

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. It was my foundation for success in selling and going to market. Show Introduction [00:00].

Oracle 103

Oracle Scale SalesForce Incentives 103