Allego

AUGUST 24, 2021

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. B2B deals are high-cost, span multiple touchpoints, and take months to close.

Sales Enablement 171

Sales Enablement Top of Funnel Face-to-face Hiring 171

Allego

JUNE 28, 2018

Plus some suggested remedies. The information conveyed by SMEs is more likely to hold reps’ interest – as well as actually get absorbed and retained – than information recited from a training manual by a non-SME. Why doesn’t sales training stick? Lack of sales experience. I’m listening. I’m hearing it from the horse’s mouth.

Training 48

Training Hiring SME Remedy 48

Mindtickle

JANUARY 27, 2017

The key to effective coaching is to provide specific tools, identify gaps and enable remediation workflow that is readily accessible to both managers and reps every day. Sales Enablement and Product Marketing may be better equipped to coach reps on product demos while managers are best left to coach on the finer points of specific deals.

Sales Coaching 59

Sales Coaching Coaching Top of Funnel SME 59

Mindtickle

JANUARY 27, 2017

The key to effective coaching is to provide specific tools, identify gaps and enable remediation workflow that is readily accessible to both managers and reps every day. Sales Enablement and Product Marketing may be better equipped to coach reps on product demos while managers are best left to coach on the finer points of specific deals.

Sales Coaching 52

Sales Coaching Coaching Top of Funnel SME 52