How to Heat Up Cold Emails with Personalization
DiscoverOrg Sales
JUNE 6, 2017
The debate within sales right now is whether cold-calling works. As a Senior Sales Development Representative (Sr. Hyper-personalized cold emails are a main tenant of account-based sales development (ABSD), but they’re not appropriate all the time. When is cold email appropriate? When can’t get your target on the phone.
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