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Infographic: How to use SMS to win love, leads, revenue

Velocify

Much like sending flowers to someone before meeting them, sending a text before making contact with a prospective customer is often perceived as forcing an early personal relationship where one does not exist. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t. Instead, the information can be passed into the tool on the “call”.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

Then there were opportunities for me to do training, before it was called sales enablement. “When I moved to UNICA my role was sales ops. “Now people are going out and practicing that in the real world with their prospects. I had a series of roles in outside selling. So that’s kind of how it started.