Product Positioning: Overcoming Seven Obstacles to a Great Value Story
Product Management University
SEPTEMBER 24, 2019
Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning. It’s a common request you get at trade shows, conferences and in every sales situation. 1. “It’s Impossible to Differentiate Every Product.”. And the bigger your portfolio gets, the harder it is to do.
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