Remove Buyer Remove Remedy Remove Sales Enablement Remove Trade Show
article thumbnail

Product Positioning: Overcoming Seven Obstacles to a Great Value Story

Product Management University

Here are seven common obstacles and a few simple remedies that’ll help you create great product positioning. Your buyers only care about eliminating obstacles that stand in the way of success. “Shock-vertising,” headlines and superlatives like seamless and transformational aren’t necessary to hook your buyers.