Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Proven Methods to Build a Data-Driven Public Relations Strategy.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. That was the main message from Founder and CEO of ZoomInfo, Henry Shuck, for the audience at the 2020 SaaStock EMEA conference. What is Legitimate Interest? Yes, likely permitted.

Outbound 246

Outbound Ideal Customer Profile NetSuite Microsoft 246

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. link] Types of Customer Pain Points B2B customer pain points can generally be split into four different categories: Productivity, financial, processes, and support. In other words, they have pain points they need fixing.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

JUNE 27, 2022

In 2020, the UK saw 40% more new business applications compared to pre-pandemic years, but also a steep increase in business closures across the same time frame. Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Data 130

Data Lead Rank B2B Lead Scoring 130

Sales Hacker

DECEMBER 7, 2020

Higher value B2B sales still need a competent salesperson to close the deal. This was what CRM vendors Really Simple Systems set to find out in their 2020 Sales Professionals research project. Prospecting for new leads in 2020 – the old and the new. The audience. What’s the best sales follow up?

Research 89

Research Sales Process Lead Rank Lead Scoring 89

Zoominfo

NOVEMBER 13, 2019

9 B2B Closing Techniques People buy from people first, then product second, according to ZoomInfo’s Director of Sales Steve Wernke. link] — ZoomInfo (@ZoomInfo) January 17, 2020 “Don’t jump to discounts right away – then it becomes a price-based purchase, not value-based. This post was updated November 20th, 2020.

Closing 130

Closing B2B Decision Maker Scale 130

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

DiscoverOrg Sales

DECEMBER 20, 2017

With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. ” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today.

B2B 150

B2B Marketing Data System 150

Highspot

OCTOBER 23, 2019

As the new year quickly approaches, it’s time for sales enablement practitioners to begin to research trends and strategize for 2020. In our quest to help enablement teams prepare for the coming new year, we’ve teamed up with SiriusDecisions to explore the key themes in their Sales Enablement Planning Assumptions Report for 2020.

Sales Enablement 74

Sales Enablement Hiring Webinar Metrics Trends 74

Sales 2.0

JULY 28, 2020

SalesRoads is a leading B2B Appointment Setting and SDR Outsourcing firm. My company, SalesRoads (North America’s leading B2B Appointment Setting and SDR Outsourcing firm), spends much of its time supporting the SaaS (software-as-a-service) industry, so we wanted to better understand their situation in this pivotal moment.

Outsourcing Services 286

Outsourcing Services Pipeline Social Media Channels 286

Zoominfo

MAY 15, 2020

This data was pulled in January 2020. These words from investor and business executive Ellen Pao, who unsuccessfully sued former employer Kleiner Perkins for gender discrimination, no doubt resonates with many women struggling for recognition in corporate America. COVID-19 has created drastic changes in employment, especially for women.

Promotion 232

Promotion Nonprofit Construction Engineering 232

Zoominfo

FEBRUARY 25, 2021

Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. Tap into B2B social media to get more people to your webinar. For instance, LinkedIn and Twitter are good sources for connecting B2B buyers.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What’s Included in a B2B Customer Profile? What is a Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Salesmate

AUGUST 18, 2020

In his “Sales Gravy” podcast you can find tips for overcoming fears in sales, increasing productivity, handling objections, boosting your call back rate, and many more insightful sales-related topics. These experienced professionals want every sales rep to master the art of B2B sales. Sales podcast 3 – Catalyst Sale Podcast.

Cold Calling 113

Cold Calling B2B Pipeline Sports 113

InsideSales.com

JULY 15, 2020

Related: WHAT C-SUITE EXECS REALLY THINK WHEN CONTACTED BY INSIDE SALES REPS. Content is King in 2020. Example B: Now it’s 2020, and I need to buy another gift for my golf enthusiast father. In both B2B and B2C businesses, customers are doing their own research online. Content is King in 2020.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. In today’s experience economy, modern B2B buyers expect every brand’s touchpoint to be engaging and directly relevant. Media Contact.

Marketing 65

Marketing Scale Sales Enablement Microsoft 65

Crunchbase

MAY 14, 2020

He’s constantly on Twitter ( @godardabel ) sharing relevant research and interesting findings related to sales, and is definitely someone to follow in order to up your sales game. With almost 20,000 followers on LinkedIn, Barker is certainly a leader in the sales world, and someone to follow if you’re in B2B sales or marketing.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

Hubspot Sales

MARCH 18, 2020

They're relatively easy to automate in 2020. In this post, you'll find the 9 best sales automation tools for generating, researching, and closing leads in 2020. With contact details for companies in over 98 countries and a frequently updated database, Leadiro specializes in "smart" and accurate B2B contact data. Everstring.

Sales Automation 91

Sales Automation Tools Closing Lead Rank 91

Mereo

MAY 28, 2020

At late 2019 and early 2020 sales kickoffs and strategy meetings, leadership came to the table with winning ideas for how to strategically employ sales and marketing budgets for greatest impact. The post Redeploy Your Budget for 2H 2020 Revenue Rebound appeared first on Mereo. Do not waste your dollars sticking to the status quo.

Revenue 56

Revenue Face-to-face Trade Show Buyer Persona 56

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Over a jarring two day stretch, the World Health Organization (WHO) officially declared COVID-19 a global pandemic , and a day after that, it was declared a national emergency in the US on the same day the NBA suspended their 2020 season.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Hubspot Sales

APRIL 10, 2020

Here are five ways to shift your sales strategy to adapt to buyer behavior in 2020. Seven in 10 B2B buyers watch a video sometime during their buying process.Video is no longer a nice-to-have. According to Google , 50% of internet users look for videos related to a product or service before they visit a store.

Buyer 126

Buyer Top of Funnel Ideal Customer Profile Inbound 126

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020.

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

BuzzBoard

JANUARY 17, 2023

The slump is more severely being felt by the B2B SaaS ecosystem. The (almost unexpected) bullish run that the 2020 pandemic delivered to the B2B SaaS ecosystem allowing for bloated projections and spending in equal measures is likely working counter-productive in the current times.

Survey 52

Survey B2B Lead Rank Lead Scoring 52

Hubspot Sales

MARCH 29, 2021

61% of businesses leveraging automation reported exceeding revenue targets in 2020. More than 30% of sales-related activities can be automated. 77% of B2B buyers state that their last purchase was very complex or difficult. AI adoption in sales has been forecasted to grow 139% between 2020 and 2023. HubSpot ) 2.

Sales Automation 135

Sales Automation Hubspot Lead Rank Lead Scoring 135

Mereo

JANUARY 6, 2022

By now you have been flooded by “resolution” and “2022 B2B trends” messages. Let’s cut through those parrot calls and get down to the most pressing challenges B2B executive leaders will face this new year. At Mereo, we have been talking to B2B executives on the frontline. IDENTIFY AND ADJUST TO NEW BUYER JOURNEYS.

B2B 45

B2B Meeting Salary Face-to-face 45

Crunchbase

MAY 14, 2020

Update: June 26, 2020. This blog post was originally “The 25 Sales Leaders You should Get to Know in 2020.” From SDR in 2015, to enterprise AE in 2020–and she’s gathered quite the following on LinkedIn. International keynote speaker and bestselling author, B2B sales expert at Jill Konrath. Belal Batrawy.

Top of Funnel 101

Top of Funnel Hiring Twitter Lead Rank 101

Zoominfo

MARCH 17, 2021

Instead, rank for keywords related to the solutions you provide. link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. Connect your brand with your SEO – Public Relations & B2B SEO Best Practices. Try to think as a consumer would.

Lead Rank 246

Lead Rank Lead Scoring Social Media Engineering 246

Zoominfo

JANUARY 8, 2021

For instance, your B2B blog is a powerful tool for attracting prospective customers. In the last 6 months of 2020, there were 6.5 Chances are you can reach your ideal B2B customers — including influencers and decision-makers — on Twitter. The overall goal is to stimulate prospects’ interest in your product or service. .

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

PandaDoc

AUGUST 18, 2020

Since the COVID-19 pandemic took hold in early 2020, the world has moved online, and business is no exception. And if you run a business-to-business (B2B) company, you will probably need to conduct your pitch meetings online for the foreseeable future. In the context of a B2B pitch meeting, the CTA could take several different forms.

Meeting 98

Meeting B2B Face-to-face Follow-up 98

Sales and Marketing Management

FEBRUARY 8, 2021

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. as much as 90%?—?for Here’s how.

Outsourcing Services 156

Outsourcing Services Channels B2B Incentives 156

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? The travel bans remain in place until the end of 2020, leaving aviation and tourism completely frozen. Teach your local managers how to handle emergencies related to COVID-19, and instruct them on monitoring and implementing basic safety guidelines.

B2B 134

B2B Tourism Face-to-face Skype 134

Zoominfo

MARCH 27, 2018

On average 29% of B2B customers are fully engaged ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ). 25% of companies say they leverage customer service insights for non-customer service related activities in a structured fashion ( source ). The Future of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

LeadBoxer

FEBRUARY 4, 2019

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? Use the links below to navigate each section: What are B2B sales? How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Simply put, cross-selling is a sales technique that encourages customers to purchase a product or service that is related to a purchase they already plan to make. What is Cross-Selling? Surprisingly, yes, yes, and yes.

Opportunity 162

Opportunity Scale Top of Funnel Lead Rank 162

Zoominfo

APRIL 11, 2022

Well, the GDPR is the strictest data protection law in the world that applies to any businesses that use or collect data related to EU citizens. There are also some differences in how or if you can process data related to minors. The CCPA has created an exemption for B2B companies. The purpose isn’t to regulate the B2B economy.

Company 100

Company Consumer Harvest Policies 100

Chorus.ai

MAY 28, 2020

I think, particularly in the world of B2B selling, there's a pent up need to create better coaching. I think, particularly in the world of B2B selling, there's a pent up need to create better coaching. Coaching at scale Jim began with their shared passion: Coaching. And the top panel was coaching. How do we coach the coach?

Scale 71

Scale ROI Pivotal Distribution 71