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Channel Partner Training Software: 5 Features to Consider

BrainShark

Channel partners are more likely to sell products when they are familiar with them and recognize their value. So to increase mindshare, you need to make it really easy for your channel partners to learn about your products as part of their daily workflow. The right channel partner training software can help with this.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

Similar to the 2023 hurricanes, B2B salespeople take one of five paths: They reach out directly to the Decision Maker They settle for someone who reports directly to the Decision Maker They settle for someone who has influence over the Decision Maker They call on Procurement They call on a business user.

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Top Sales Enablement Conferences to Attend in 2024

Allego

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported that their events team grew 52.1% of organizers reported increased attendance at their B2B in-person conferences 76.6% In-person events have regained their dominance, and we are here for it!

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3 Most Effective Ways to Further Engage Your B2B Leads

Sales and Marketing Management

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. According to the Demand Gen Report’s 7th Annual B2B Buyer’s Survey, 97 percent of B2B buyers believe the timeliness of a vendor’s response to inquiries is an important aspect of the buying process.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. Some events are incorporating a dedicated Slack channel to make the conversation more manageable and meaningful. Online chat is standard with many platforms but can be a free-for-all.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. The key issue may be ease of data analysis from the company perspective, but for these customers, maintaining Health Insurance Portability and Accountability Act compliance or student-grade privacy guidelines is critical.

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Call vs. Email Sales Prospecting: How to Be Effective With Both

Pipeline

You must determine which outreach channels your leads will respond to and approach your sales prospecting tactics accordingly. Reports even show that, as phone calls are more personal, it’s still the “ preferred communication channel ” for 41% of the population.