Remove Consumer Remove Customer Remove Incentives Remove Training
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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. are increasingly using gift cards as a reward tool for multiple groups (channel, sales, employee and customer), and that investment in gift card rewards is both significant and growing.

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Welcome email templates for nurturing new customers

Nutshell

After all, your welcome email sets the foundation of your branding and helps to establish the connection you have with your customers or potential customers. Source ) With a customer-focused, value-packed welcome email, you can stand out in a cluttered inbox, ensuring a meaningful connection and not instant deletion. Only 57.7%

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

In today’s experience economy, more and more consumers prioritize doing over having. That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Step One: Know What Motivates Your Customers.

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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Companies like Lenovo and Xerox recently made changes to their partner programs by offering revenue and rebate target flexibility, as well as increased training, marketing and engineering support – all in an effort to ensure greater partner viability and to strengthen partner loyalty. What are customers willing to do and what aren’t they?

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

You can keep prospective customers interested and enthusiastic about your product’s launch by providing regular updates, interactive posts, contests, and Q&A sessions. To lower the perceived risk for new customers, consider introductory pricing, free trials, or money-back guarantees for services.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. Consumers are around 75% more likely to buy again after receiving branded merchandise. Let’s say you’re an elite brand looking to target luxury consumers. Learn more to train teams and join the advocacy program.

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Firing up the revenue engine post-crisis

Sales and Marketing Management

Channel leaders have the unprecedented opportunity to invest in and improve channel automation systems, including sales incentive platforms, partner portals, digital training programs and through-channel marketing. When it comes to channel engagement, the right mix of sales incentive tools is still the most effective and impactful.