Pipeliner

AUGUST 5, 2022

Most of us still remember the stories our parents and other loved ones told us in childhood. Good stories stay close to people’s hearts; they inspire and create entire communities bonded by an invisible force that’s extremely powerful. So how do you connect to customers through storytelling? Tell Your Own Story.

Customer 52

Customer How To Campaigns Tools 52

Julie Hanson

JANUARY 22, 2018

Customer success stories or testimonials can be one of your strongest selling tools. The right success story delivered at the right time can be more persuasive to a prospect than anything you, the salesperson, has to say. But too many customer success stories fall on deaf ears (or no ears!) Keep it succinct.

Maximizer 91

Maximizer Real Estate Customer Call-back 91

Babette Ten Haken

JULY 22, 2019

When your goal is creating memorable customer experiences, you tend to pay more attention to your clients. Consequently, the stories they tell become more engaging to you both. Either way, once that client reaches your goals, you tend to stop listening to their stories. End of your story, so you can achieve your own KPIs.

Ideal Customer Profile 60

Ideal Customer Profile Customer SME Retention 60

Babette Ten Haken

DECEMBER 26, 2018

It never ceases to amaze me how many local businesses – particularly micro and small businesses – rely on customer told stories to attract and retain customers. Or nicely crafted stories by website copywriters, who never have used their clients’ products and services. They tell their own stories.

Ideal Customer Profile 64

Ideal Customer Profile Customer SME Scale 64

Sales Hacker

AUGUST 15, 2019

What if your customer stories are actually killing your win rates? Most sales people make a critical error when telling customer stories, and it demolishes their pipeline. You’ll learn how to avoid the most common mistake when using customer stories, plus detailed tactics that will position your offering as a no-brainer.

Closing 55

Closing Customer How To Pipeline 55

Nutshell

OCTOBER 12, 2017

We asked 10 Nutshell customers to tell us the origin stories behind their unique business names. Is there a good story behind your business name? The post The untold stories behind 10 of our greatest customer names appeared first on Nutshell. SplitMango. Benjamin Collins, Owner.

Customer 102

Customer Campaigns Promotion Positioning 102

Altify

JUNE 18, 2018

I want to tell you a story about how investing time to learn about the person behind the buyer helped me in a very large sale. We clearly had a great solution fit, a combination of enterprise sales methodology and intelligent software that would uniquely meet the requirements of the customer. We provided stellar customer references.

Customer 40

Customer Decision Maker Follow-up LinkedIn 40

Partners in Excellence

APRIL 22, 2024

Jim and John, were out to reinvent (and succeed) in developing some of the most powerful customer-aligned value selling tools I have ever seen. ” Enjoy Jim’s story! ” Enjoy Jim’s story! I had an awakening early on that highlighted the importance of customer-aligned value selling.

Exercises 97

Exercises Course Engineering Software 97

The Sales Heretic

MAY 13, 2020

Stories and case studies are powerful sales tools. They provide proof of our abilities and enable our prospects to see themselves benefitting just as our previous customers have. Everyone’s stories are the same. They give us opportunities to showcase how wonderful our product or service is. There’s just one problem with them.

Case Study 375

Case Study Prospecting Study Benefit 375

Smooth Sale

APRIL 23, 2024

It’s like a stamp of approval that opens doors—more customers, better deals with suppliers , and maybe even a few envious glances from your competitors. It’s about telling a story, making the right moves, and showing them you’re the real deal. Focus On Scalability and Sustainability Investors love a good growth story.

How To 119

How To Hiring Networking Infusion 119

Steven Rosen

JANUARY 15, 2024

He also highlights the power of patient success stories and emotional arguments in selling any product. Patient success stories, physician success stories.” Patient success stories, for example, have a profound impact on healthcare professionals. So thank you for that.”

Video 156

Video Data Intent Influencer 156

Partners in Excellence

FEBRUARY 12, 2024

Somehow, our customers are lost in the process. Our customers often, focus on these issues for the very same reason. But all this doesn’t necessarily address the biggest roadblocks to our customers’ abilities to move forward. We have to start with their stories. Like customers they want to be seen and heard.

Customer 111

Customer Discount Negotiation ROI 111

Understanding the Sales Force

MARCH 20, 2024

Wallace shared a story about the time he was shot at a traffic stop. An effective, customized, optimized, multi-stage, milestone-centric, customer-focused Sales Process should be a game changer. But that’s not the analogy I’m going to make.

Sales Process 334

Sales Process Sales Methodology Decision Maker Pipeline 334

Steven Rosen

MARCH 12, 2024

This article will tackle the benefits and advantages of motivating your sales team to meet and connect with their sales prospects and customers. Therefore, sales leaders must communicate the importance of face-to-face meetings, both for the benefit of the company and the customers.

Face-to-face 296

Face-to-face Video Decision Maker Loyalty 296

Guru

OCTOBER 25, 2019

Here at Guru, we LOVE a good scary story, so turn down the lights, grab some candy corn, gather round the Keurig, and prepare to be spooked. Want to terrify everyone at your work Halloween party ? Ask them if they’re sure they know where to find the latest positioning information.

Customer 48

Customer Positioning 48

Sales Gravy

JANUARY 23, 2024

Ryan is the author of the hit new sales book Story Getter. Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. Curiosity Is the Fuel of Story Getters Top sales professionals understanding the human element.

Pivotal 91

Pivotal Loyalty Engineering Lead Rank 91

DiscoverOrg Sales

FEBRUARY 12, 2019

DiscoverOrg loves our customers. And our customers – like Alicia Young , Manager of Sales Development at Panoply – love DiscoverOrg. We want to build a personal relationship with our customers, helping them succeed beyond their use of DiscoverOrg. When a customer crushes their sales goals , we’re proud for them.

Ideal Customer Profile 29

Ideal Customer Profile Customer Account Based Marketing Enterprise 29

No More Cold Calling

SEPTEMBER 14, 2023

Buyer First is the result of years of research, real-world experiences, and a passion for helping entrepreneurs overcome the challenges of winning new customers. Here’s what you’ll get from it: Some hard truths : Did you know that 80 percent of entrepreneurs struggle with winning new customers?

Buyer 177

Buyer Strategy Cold Calling How To 177

Zoominfo

SEPTEMBER 16, 2020

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. To name a few: Gives customers a reason to choose your brand over competitors. Creates loyal customers and advocates for your brand. But how does this connect to B2B brand development?

B2B 261

B2B Social Media Hubspot Channels 261

Partners in Excellence

MARCH 5, 2024

” I have several dozen stories so far, releasing a few each day. But as you read through their individual stories, some common themes start to emerge. They disqualify deals that aren’t in their sweet spot, they are driven to use their and their customers’ time well. Keep looking at their stories.

Sports 107

Sports Territories Maximizer Industry 107

Steven Rosen

APRIL 6, 2020

Make changes to company culture, i.e. allow employees to use video when speaking with customers and fellow employees. Reshape expectations and celebrate the success stories. Create different training camps for sales teams and customer-facing teams. Understand that sharing success stories are important.

Face-to-face 359

Face-to-face Motivation Groups Training 359

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” ” The group is fascinating–both in their stories and in their diversity. So far, I have 51 stories (not all have been published yet). I will probably cap this at about 100 stories.

Analysis 113

Analysis Motivation Education Influencer 113

Partners in Excellence

MARCH 21, 2024

Preface: Mary Strain’s story is actually two stories in one. But before I let you move onto her story, I need to add to it. One thing that strikes me in Mary’s story. His customers knew it too, and they bought from him because of it. So often we associate manipulation and dishonesty with selling.

Education 73

Education Retail Up-Sell Sales Leadership 73

Smooth Sale

JANUARY 29, 2024

Emails are, in comparison, a far more effective solution for building a relationship with a prospect or customer. This approach plays into the customer’s hands because it creates greater autonomy. Customers often prefer to receive communications via email, making it a better channel for direct engagement.

Top of Funnel 181

Top of Funnel Social Media Funnel Comparison 181

Customer Centric Selling

AUGUST 12, 2013

Sales Training Article: Tell Your Customer''s Story, Not Yours. By Geoffrey James, INC - Sales Source Image courtesy of Ambro at FreeDigitalPhotos.net Why are you wasting everyone''s time telling your company''s story? Okay, they''re telling a story. However, while they''ve told a story, it''s a story about them.

Training 49

Training Customer Vendor Facebook 49

Smooth Sale

APRIL 16, 2024

My Story A Positive Mindset Will Get You to Goal and Beyond Live Life Without Regret. I sincerely appreciate that Executives Diary Magazine has published my story and posted it on LinkedIn. Executives Diary Magazine Features leaders from varying fields sharing their inspiring stories, including Elinor Stutz.

How To 116

How To Hiring Face-to-face Networking 116

Sales Hacker

APRIL 23, 2024

Linda Lian is Co-Founder and CEO at Common Room, the all-in-one customer intelligence platform that automatically surfaces signals across 30+ channels, reveals the person and account behind the signal, and automates actions like email messaging and team alerts. How Common Room unifies siloed data to enable a 360-degree view of the customer.

Intent Data 67

Intent Data Scale Company Account Based Marketing 67

Alice Heiman

APRIL 10, 2024

Beth’s story from navigating NASA’s communication strategies to starting her podcast and founding a nonprofit called Stories of Space underscores the essence of curiosity, the imperative of adaptability, and the potency of storytelling in leadership. About Guest Hi, I’m Beth Mund.

Nonprofit 62

Nonprofit Education Lead Rank Lead Scoring 62

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be.

Examples 130

Examples B2B Microsoft Case Study 130

Alice Heiman

JULY 26, 2022

We’re the only creatures on this planet (that we know of) that think, plan, organize, and act in story. . ” Then we tell a story of each moment that impacted our day. When we’re hanging out with our friends, we tell stories. Stories are so natural and so much a part of our lives. Why Story Is Important.

Customer 75

Customer Cold Calling How To Face-to-face 75

Partners in Excellence

MARCH 2, 2024

While his time was probably better spent talking to customers, he took time to have a great conversation. Dave, being obsessed with selling depends upon the story you tell yourself about ‘What is Selling’ If you imagine selling to be Herb Tarlek from WKRP or Vin Diesel as Chris Varick in Boiler Room, you should hate it.

Eloqua 73

Eloqua Sales Talent Up-Sell Promotion 73

The Center for Sales Strategy

AUGUST 22, 2023

Think back to the last time you were truly moved by a story you heard. It could have been a story about overcoming impossible adversity. Whatever the case may be, stories have a unique power to evoke emotion and connect us with others. While data has the potential to persuade people, stories have the power to move people.

Motivation 104

Motivation Data Tools Closing 104

Smooth Sale

APRIL 5, 2024

Photo by Geralt Attract the Right Job Or Clientele: Why Is Your Business Not Attracting New Customers? Why is your business not attracting new customers? Our collaborative blog offers insights for the question, ‘Why is your business not attracting new customers? If they can’t find you, they can’t do this.

Customer 88

Customer Social Media Hiring Licensing 88

BuzzBoard

APRIL 15, 2024

Moreover, client success stories and case study development humanize the narrative. Essentially, they convert data into compelling stories that echo your effectiveness. These tools offer valuable insights into a customer’s journey, from brand awareness to final purchase.

ROI 52

ROI Case Study Marketing Campaigns 52

Smooth Sale

FEBRUARY 12, 2024

You can, most of the time, accomplish what you need via research, experience, and speaking to your team and customers. Automate Systems You may not want to automate everything in your business because losing the human touch will not contribute to keeping your customers happy, no matter how efficient you might become.

How To 164

How To Hiring Policies Lead Rank 164