Julie Hanson

MARCH 11, 2021

Stanford University recently published an interesting study on the causes of ‘Zoom Fatigue.’ While I don’t disagree with the study’s overall conclusion, I do disagree with the advice springing up around it suggesting people should REDUCE their level of eye contact on video calls. Selling on Video. Selling on Video.

Video 139

Video Face-to-face Study Up-Sell 139

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Build hype in advance.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Zoominfo

FEBRUARY 25, 2021

As you brainstorm topics, put yourself in the attendees’ shoes to determine what will make the event engaging and memorable. How do you get people to sign up for your event? PRO TIP: Entice prospects with a simple intro video. Your host can create some buzz by making a short video explaining the webinar’s key takeaways.

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Zoominfo

MAY 5, 2020

By far the largest and most substantial change for businesses has been the adoption of web conferencing and video communication software. Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. – Events Go Virtual. Web Conferencing. The New Business as Usual.

Tools 179

Tools Real Estate Travel Face-to-face 179

Selling Essentials RapidLearning Center

JANUARY 25, 2024

Kramer did a study on employee engagement by analyzing the content of 12,000 diary entries made over time by employees of several companies. U plift struggling employees Amabile and Kramer showed that on their best days employees cited progress events 76% of the time. These are startling results.

Lead Rank 52

Lead Rank Distribution Video Research 52

Selling Essentials RapidLearning Center

JANUARY 25, 2024

Kramer did a study on employee engagement by analyzing the content of 12,000 diary entries made over time by employees of several companies. U plift struggling employees Amabile and Kramer showed that on their best days employees cited progress events 76% of the time. These are startling results.

Lead Rank 52

Lead Rank Distribution Video Research 52

Pipeliner

AUGUST 3, 2022

In 2019, Rhonda attended a Matrix event with the late great Bob Proctor. Bob Proctor was always talking about these universal laws, and the more she studied them and understood them, she realized that she wished she had known all that stuff when she started selling at 21. He is CSMO at Pipeliner CRM.

Video 52

Video Energy Social Selling Coaching 52

Green Lead's B2B

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Virtual Events. They can organize virtual events.

Marketing Qualified Lead 33

Marketing Qualified Lead Lead Rank Cancellation Sales Qualified Lead 33

Zoominfo

MAY 5, 2020

Web Conferencing By far the largest and most substantial change for businesses has been the adoption of web conferencing and video communication software. Zoom Video Communications has seen astounding growth, increasing over 300%, according to our samples of businesses. Consider Coachella or Sundance or sporting events moving online.

Tools 130

Tools Real Estate Travel Face-to-face 130

SBI

JANUARY 14, 2020

Brainshark Unveils READY20 – the Only Sales Enablement Event Dedicated to Furthering Sales Readiness. Event Highlights. 22+ sessions – including break-out sessions, panels and case studies focused on upskilling sellers, maximizing productivity, succeeding with technology and more. Brainshark , Inc., WALTHAM, Mass.

Sales Enablement 86

Sales Enablement Webinar Metrics Face-to-face SAP 86

Zoominfo

OCTOBER 5, 2021

Write with Classic Hollywood Elements – Hewlett Packard HP’s video “The Wolf” tackles a topic that has the potential to seem dry and uninteresting: printer security. Sure, you might not have the budget to feature Hollywood stars in your videos, but you can still learn a lot from HP’s unique approach to B2B storytelling.

Examples 130

Examples B2B Microsoft Case Study 130

Steven Rosen

MAY 5, 2022

Study after study has shown that sales manager coaching significantly impacts performance. As a result, very few companies realize the gains promised by these studies. Sales management training with no follow-up or reinforcement is just an event, nothing more, nothing less. Coaching is not a one-time occurrence or event.

Coaching 177

Coaching Sales Management Sales Coaching Account 177

Steven Rosen

MAY 5, 2022

Study after study has shown that sales manager coaching significantly impacts performance. As a result, very few companies realize the gains promised by these studies. Sales management training with no follow-up or reinforcement is just an event, nothing more, nothing less. Coaching is not a one-time occurrence or event.

Coaching 156

Coaching Sales Management Sales Coaching Account 156

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Steven Rosen

JANUARY 22, 2018

Study after study has shown that sales manager coaching has a significant impact on performance. CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. As a result, very few companies realize the gains promised by these studies. Time in field: 17% increase in performance.

Sales Coaching 273

Sales Coaching Coaching Sales Management Study 273

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars /webcasts (66%), case studies (66%) and whitepapers (63%) ( source ).

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Selling Essentials RapidLearning Center

MAY 24, 2023

You had what behavioral researchers call “goal intentions,” but numerous studies have shown that these aren’t enough. Consider a research study of three groups of people who all wanted to exercise more regularly. This means that when you map an action to a trigger event, the action tends to happen automatically.

Intent 52

Intent Sales Goal Exercises Cold Calling 52

Pointclear

FEBRUARY 11, 2014

Here is the full video of our entire chat and below that, some highlights. Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. In the past she had studied the breadth and the accuracy of marketing data, but with this study she focused on the depth.

Trade Show 221

Trade Show Scale Marketing Direct Mail 221

Score More Sales

MAY 28, 2013

Having been to last year’s event, I found this year’s Summit in Nashville, with more than 3,000 attendees to be meatier, yet easier to digest. Host Jay Baer was a breath of fresh air – he studied the event ahead of time and always had thoughtful and helpful questions in addition to some fun and even funny comments at times.

Company 208

Company Film Study Lead Rank 208

Steven Rosen

JANUARY 22, 2018

Study after study has shown that sales manager coaching has a significant impact on performance. CSO 2015 Sales Management Optimization Study: Formal coaching process: 17% improvement in sales win rate. As a result, very few companies realize the gains promised by these studies. Time in field: 17% increase in performance.

Sales Coaching 261

Sales Coaching Coaching Sales Management Study 261

Appbuddy

FEBRUARY 16, 2022

Guy Hanson, Vice President of Customer Engagement at Validity, and a panel of executives from Pretty Litter, B+H Photo Video, and Everly Health will talk us through their suggestions for the best use of personalized messaging, eye-catching subject lines, and establishing a “human touch” through email. Can’t wait until the event?

Case Study 52

Case Study Study Email Marketing Video 52

Pipeliner

OCTOBER 7, 2020

Inspired by the turbulent events of 2020, he has written an upcoming book called ”Made in Crisis.” Studying the organizations and people who were successful in these conditions enabled the introduction of the PRICE framework. The post Made in Crisis – Small Business in Crisis (video) appeared first on SalesPOP!

Small Business 52

Small Business Small Business Video Influencer 52

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. These events are major revenue sources for organizers and important opportunities for marketers to build brand awareness and generate new opportunities for their businesses. Event organizers swiftly pivoted.

Trade Show 136

Trade Show Segment Pivotal Conference 136

Vengreso

JULY 10, 2018

Viveka von Rosen, Vengreso’s co-founder and Chief Visibility Officer, is back for an insightful second conversation about selling with video and the importance of using LinkedIn native video. Selling with Video is Massively Popular & Effective – Why? However, selling with video MUST go beyond simple product demos.

Video 53

Video LinkedIn Social Media Twitter 53

Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

Marketing 164

Marketing B2B Lead Generation Social Media 164

DiscoverOrg Sales

DECEMBER 27, 2017

VIDEO] How to Get 30% Response Rates with Prospecting Emails. Martin for two buyer persona studies: Just 18% of buyers trust and respect salespeople. For the complete study, download The B2B Buyer Persona here. For the complete study, download The B2B Buyer Persona here. STUDY] What Do B2B Buyers Want?

Buyer Persona 149

Buyer Persona Cold Calling Study Outbound 149

BrainShark

AUGUST 16, 2022

They also make a huge impact on the effectiveness of sales kickoff events, which are basically intensive, multi-day sales training sessions (with a bit of celebration thrown in). There are sales enablement tools to enrich and streamline every stage of the SKO process for a highly effective event. Brainshark Coaching.

Sales Enablement 62

Sales Enablement Tools How To Follow-up 62

Zoominfo

FEBRUARY 5, 2021

Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) That might include watching your product videos, reading blog posts, or listening to your podcast. This can range from a comment to publish on your website (with their permission) to doing a video review or case study.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Hubspot Sales

OCTOBER 29, 2017

To help you find the right ones, I invested a few hundred hours over the last few months sifting through dozens of these channels to create what I think is the first-ever guide to sales training video channels on YouTube. Best Sales Videos. Sales Videos by Well-Known Selling Experts. Watch " Fear of Rejection is Bogus!

Channels 111

Channels Video Training Hiring 111

Sales and Marketing Management

JUNE 30, 2019

In all these cases, it’s inconceivable that prep work and a solid foundation wouldn’t precede the final product or event. To avoid wasting onboarding hours and expenses, as well as reps’ time, it’s important to design follow-up activities and just-in-time refresher videos so that learning stays current. It’s not!). 4 – No Pre-Boarding.

Hiring 221

Hiring Retention Case Study Maximizer 221

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Sales and Marketing Management

FEBRUARY 3, 2020

Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. User adoption plan, which could comprise a 30-60-90 day execution plan.

Ideal Customer Profile 248

Ideal Customer Profile Customer Policies Promotion 248

No More Cold Calling

FEBRUARY 15, 2018

Then there’s outbound lead generation: identifying trigger events, determining relevant content to send in an email, creating messaging, preparing short videos, and networking on social media. That explains why another study by Amplifinity found that leads generated from referrals convert 4X better than marketing leads.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales Hacker

MARCH 1, 2024

This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. As a result, 60-65% of AudiencePlus deals are sourced through events and content. The B2B playbook is changing.

Media 71

Media Company Distribution How To 71

BuzzBoard

FEBRUARY 15, 2024

Content Creation Powerhouse: Influencers excel at creating engaging content—photos, videos, stories—that capture attention and spark conversations. Utilize case studies and data to demonstrate the potential return on investment. This fresh content fuels your social media presence and attracts new customers.

Social Media 52

Social Media Influencer Promotion Media 52

Selling Essentials RapidLearning Center

DECEMBER 19, 2023

It’s about expectations Researchers at Stanford University conducted an experiment in which people played video games for monetary rewards. For example, in studies of monkeys who had been trained to expect a sweet treat, dopamine levels spiked before the monkeys got the treat – when they knew it was coming but hadn’t received it yet.

How To 52

How To Government Sports Video 52

Selling Essentials RapidLearning Center

AUGUST 15, 2023

A study conducted at Cornell and Northwestern Universities put seasoned negotiators on one side of the bargaining table and MBA students on the other. ” If you’re a Rapid Learning customer, you can watch the video here. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication.

Guidelines 98

Guidelines Negotiation Report Journal 98