Alice Heiman

NOVEMBER 29, 2022

He thought, what if you could continue the dialogue started at conferences virtually? Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. His founder-led sales approach paid off as he uncovered more and better ways to address the market need.

Top of Funnel 131

Top of Funnel Company Lead Rank Trade Show 131

Alice Heiman

JANUARY 31, 2023

Within a few months, Bob pivoted the in-person event platform into a virtual one. Highlights of this Episode: [05:20] I had this passion for events and they would give you this tote bag full of paper and this show guide that’s 300 pages. [06:38] Sales rebounded and are stronger than ever with a return to in-person.

Hiring 131

Hiring Lead Rank Promotion Cancellation 131

Sales and Marketing Management

FEBRUARY 8, 2021

Author: Dario Priolo and Jeff Myers Last year presented unthinkable challenges to marketers and event organizers. From last March forward, virtually every trade show was canceled, from behemoths like Dreamforce to local association meetings. Event organizers swiftly pivoted. Why did these virtual events fail for sponsors?

Trade Show 136

Trade Show Segment Pivotal Conference 136

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Sales and Marketing Management

DECEMBER 11, 2020

There are several inherent advantages of a virtual roundtable, in fact. It frees you to invite media in multiple locations instead of focusing on a single market, and it removes the burdensome costs and coordination of bringing in your panelists and booking a physical space. Less is more, and particularly so in a virtual environment.

Media 177

Media Travel Microsoft Face-to-face 177

Hubspot Sales

MAY 26, 2023

Define your target market. Before you start prospecting, it's essential to define your target market. Identify the type of prospects you want to attract and tailor your marketing strategy accordingly. Attend networking events. Attend local real estate events, meet-and-greets, and other events to expand your network.

Real Estate 77

Real Estate Prospecting Ideal Customer Profile Social Media 77

Sales and Marketing Management

MAY 8, 2019

Now, it’s changing the way we plan, host, and attend events. But how has streaming video transformed the events world? In the past, events were limited to space and time. Simply put, to be part of an event, you physically had to be there. Video adds another level of interactivity to your events.

Video 316

Video Strategy Maximizer ROI 316

Sales and Marketing Management

JUNE 29, 2020

Invite your partners to virtual strategy sessions where you jointly share your perspective and identify options for how to optimize performance in this new environment. Surveys indicate that nearly six in 10 vendors are either maintaining their existing budgets or increasing marketing spending despite the COVID-19 disruptions.

Engineering 156

Engineering Revenue Incentives Incentive 156

Sales and Marketing Management

MAY 17, 2020

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. Now more than ever, sales and marketing leaders should be looking to bolster those strategic partnerships in meaningful ways to solidify their channel. That’s the bad news. That’s a win-win.

Engineering 207

Engineering Revenue Incentives Incentive 207

Sales and Marketing Management

APRIL 30, 2020

B2B sales and marketing leaders have offered valuable and creative ideas for adjusting to the “new normal” that may exist long after the health scare has subsided. Redirecting event and sponsorship budgets. Well, kind of,” says Kate Adams, vice president of marketing for Drift, a lead-generation platform.

Ideal Customer Profile 207

Ideal Customer Profile Scale Webinar Metrics Consumer 207

Sales and Marketing Management

OCTOBER 15, 2020

Consider “surprise and delight” gifts or points for a reward platform. Instead of cash, consider an online rewards program that makes giving and receiving easy, like One10’s Rewarding You platform. Since it’s all online, it’s also a fantastic way to quickly and easily reward your virtual teams. and more frequently?—?thereby

Incentives 340

Incentives Incentive Survey Sales Qualified Lead 340

Sales and Marketing Management

MAY 14, 2020

These conditions can present challenges for sales organizations, where in-person meetings and events are typically part of “business as usual.” client and prospect meetings, and industry tradeshows getting postponed and canceled, how can sales teams pivot quickly to drive productivity in a new (predominantly virtual) environment?

Sales Enablement 227

Sales Enablement Scale Policies Distribution 227

Sales and Marketing Management

JUNE 29, 2020

The classic President’s Club event, in which top-performing salespeople gather with corporate executives in luxurious destinations (oh yeah, and bring a significant other!), asks Padraic Gilligan , co-founder of SoolNua, an Ireland-based consultant for corporate events and incentive travel suppliers. Incentives interrupted.

Travel 218

Travel Groups Incentives Incentive 218

SBI

DECEMBER 28, 2020

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience.

Closing 126

Closing Intent Data Intent Face-to-face 126

Nutshell

APRIL 24, 2024

That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams. An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation.

Microsoft 71

Microsoft Lead Rank Lead Scoring Hubspot 71

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Sales and Marketing Management

DECEMBER 14, 2020

Author: Russell Wurth Although sales kickoffs will look different in 2021, the circumstances give companies the opportunity to plan a truly unforgettable event. The key to a successful remote SKO is tailoring the event to a virtual setting. let the event and your attendees breathe.

Sales Enablement 156

Sales Enablement Sales Opportunity Leads 156

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

As technology is advancing at a swift pace, leaning only on legacy marketing approaches, especially amid this rapidly changing and challenging environment, won’t even come close to meeting your customers’ digital-first expectations. Interestingly, 70% of marketers believe investments in remote technologies are here to stay.

Data 52

Data Account Based Marketing Marketing SalesForce 52

Zoominfo

JULY 6, 2020

Saying this quarter was eventful would be the understatement of the decade. We took our favorite ZoomInfo events and made them virtual. Inbound marketing is worth it in the long run because it provides higher quality leads for sales compared to outbound marketing tactics. How To Build Your Go To Market Strategy.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

Sales and Marketing Management

DECEMBER 14, 2020

Author: Jake Miller Until the promising COVID-19 vaccines are produced, distributed and widely received by the public, virtual selling will continue to be the norm for B2B sales. Navigating the world of virtual selling may seem simple, but being a great virtual salesperson takes more than simply shifting every meeting to a video conference.

Face-to-face 156

Face-to-face Conference Ideal Customer Profile Hotels 156

Highspot

NOVEMBER 25, 2020

Not only are they key to landing your go-to-market strategy for the upcoming year, but one of the few times your entire sales team will be together, making them valuable opportunities for camaraderie and connection. How do you prepare for a virtual sko? How do you engage salespeople during a virtual sko? ” Inspire.

How To 122

How To Education Maximizer Motivation 122

Sales Hacker

OCTOBER 27, 2023

For example: Invite them on a podcast or host a digital event with your prospects and customers mingling. Nicole Wojno Smith , VP of Marketing at Tackle successfully runs this playbook. If distributed, there are opportunities to attach visits to events that teams are attending. GTMnow’s FIRST digital event: Exciting news!

Pipeline 91

Pipeline Distribution Intent Data Intent 91

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1 Many companies are canceling events or postponing them until after the crisis is over.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Allego

JANUARY 12, 2022

Align KPIs across teams, especially sales, marketing, and customer success.”. Here’s a look at some more sales leader resolutions, plus advice on how to achieve them: Improve Virtual Selling. As we head into the third year of the COVID-19 pandemic, there’s no doubt virtual selling is here to stay. Improve Communication.

How To 116

How To Selling Skills Collateral Microsoft 116

Smooth Sale

JUNE 19, 2023

image source Attract the Right Job Or Clientele: Beyond the Office Walls: Rising Influence of the Digital Employee Experience Market Sophia Smith, High Style Life , provides our guest blog, Beyond the Office Walls: The Rising Influence of the Digital Employee Experience Market.

Influencer 78

Influencer Marketing Hiring Lead Rank 78

Allego

SEPTEMBER 21, 2021

Sellers, sales leaders, marketers, and sales enablement teams all say that their enablement programs impact sales. Marketing works to create relevant content that advances the sale. Let’s start with one of the most significant expenses: in-person sales events. Data on content is another challenge for organizations.

ROI 117

ROI Sales Enablement Top of Funnel Hiring 117

Nutshell

AUGUST 18, 2021

We wanted to showcase some of the ways our customers are expertly (and beautifully) using Nutshell Marketing to reach audiences and drive business! In no particular order, here are some of the Nutshell marketing team’s favorite marketing emails composed by Nutshell customers from the past few weeks. Music Victoria.

Film 118

Film Marketing Travel Insurance 118

Corporate Visions

JUNE 4, 2020

Turns out, training effectiveness scores are impacted by “room quality,” even in a virtual environment. When the world turned upside down this spring, we (Corporate Visions) went from delivering 120 live, in-person classroom training events to 160 virtual classroom training events every month. It’s worth thinking about.

Scale 93

Scale Conference Pivotal Course 93

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. The range of sales tools is becoming as diverse as those on the marketing side. Flexible hours, remote work, virtual offices and home offices are all in vogue.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Hubspot Sales

JUNE 28, 2022

It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. Additionally, marketing metrics are becoming increasingly vital for any sales organization to monitor.

Strategy 106

Strategy Hiring Lead Rank Hubspot 106

Highspot

AUGUST 27, 2020

” While it may seem difficult to plan when so much is changing so quickly, one thing is for certain: It’s time for marketing teams to get creative. . From content to events, rethinking how you connect with customers can help you stand out in an increasingly noisy digital world. Marketers are well-versed in creating content.

Webinar Metrics 69

Webinar Metrics Strategy Marketing eBook 69

Sales and Marketing Management

OCTOBER 15, 2020

Author: Paul Nolan On the first Friday in March this year, Jeb Ory led an employee appreciation celebration at the Arlington, Virginia, headquarters of Phone2Action, a provider of advocacy software that enables organizations to create grassroots marketing campaigns. The company helps online businesses prevent chargebacks and minimize losses.

Incentives 227

Incentives Incentive Face-to-face Survey 227

Zoominfo

AUGUST 1, 2018

Some tools become permanent fixtures in marketing strategies, while others fizzle out just as quickly as they enter the scene. But, if there’s one trend that signals what the future of marketing will look like – it’s the rise of virtual and augmented reality. What is virtual reality and augmented reality? Keep reading!

B2B 154

B2B B2C Scale Transportation 154

BrainShark

OCTOBER 9, 2022

Planning an effective sales kickoff (SKO) event has never been easy, and it’s become even more complicated with virtual and hybrid options thrown into the mix. Download the Essential SKO Planning Toolkit for more information and resources to use when planning your event. Step-by-Step Guide to SKO Planning. #1. Set Objectives.

Hiring 62

Hiring Retention Objections Exercises 62

Sales and Marketing Management

JULY 20, 2020

Author: Kris Belau Is there anything more quaint in sales and marketing than the door-to-door salesperson? And then in 1949, at the suggestion of a single-mother salesperson (who later became the company’s vice president of marketing), the Tupperware party, experiential marketing at its finest, was born. Equip them.

Face-to-face 194

Face-to-face Channels Social Media Lead Rank 194