The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Even with a continued recovery and more financial optimism, the shift to frugality is fundamental and permanent.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 4, 2006

But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm. As a result, over 81% of buyers expect the vendors themselves to quantify business value of proposed solutions. What can sales teams expect for the rest of 2006?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 16, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Demand Generation In the Face of Frugalnomics and. IT Budgets into 2011 - Robbing Peter to Pay Paul?

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 10, 2010

In both cases, frugal buyers will be looking for proactive help in guiding budgets, and any project proposal must quantify a significant return on investment and quick payback. Demand Generation In the Face of Frugalnomics and. IT Budgets into 2011 - Robbing Peter to Pay Paul? SaaS Solutions Becoming the Standard for Marketing.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 9, 2010

The new go-to market models are shaped by buying organizations who are forced to do-more-with-less, as a result, putting pressure on solution providers to demonstrate clearly how proposed solutions can help prospects drive savings, improve competitive advantage and deliver bottom-line impact. Demand Generation In the Face of Frugalnomics and.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40