2002 Demand Generation Sales Strategy 
SBI Growth
FEBRUARY 18, 2013
We have seen a tremendous rise in the interest and use of buyer personas since 2002. The year I first introduced the methodology for creating buyer personas specifically for marketing and sales. Buyer personas can be a big help in aligning marketing and sales around a launch. Make Your Buyer Personas Relevant To Strategy.
SBI Growth
AUGUST 31, 2012
It can make the difference between getting your marketing strategy right – or not. (To To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Information you need to orient your marketing strategy on the right track. You stare at them.
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