SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. Make Your Buyer Personas Relevant To Strategy. Buyer personas are designed to inform customer, buyer, marketing and sales strategy. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

Pointclear

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Understanding this can help you pinpoint your marketing investments and generate better than average results. Lead rates trail the GDP by about a quarter. Lead rates never dropped to zero. I am anxious to hear your thoughts.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

SBI Growth

AUGUST 31, 2012

It can make the difference between getting your marketing strategy right – or not. (To To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Information you need to orient your marketing strategy on the right track. You stare at them.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282