SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. Just when we thought, we have caught up, out comes new technology and processes destined to change buyers forever. We already know that buyers today spend up to 70% of the buying process without the help of a sales representative.

Buyer Persona 312

Buyer Persona Buyer Lead Nurturing Lead Rank 312

Pointclear

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. When the GDP is up, the lead rate increases, and vice-versa. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

SBI Growth

AUGUST 31, 2012

It can make the difference between getting your marketing strategy right – or not. (To To learn more about how buyers are changing and how this affects demand generation, see the CMO's Guide To Stimulating Demand ). Information you need to orient your marketing strategy on the right track. Validate Assumptions.

Buyer Persona 282

Buyer Persona Buyer Analytics Research 282