Technology Sales & Marketing - Party Like its 1999?
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. Frugal buyers are the norm - driven to be skeptical by a lack of demonstrated value from prior investments and increased investment governance.
40 
Let's personalize your content