Technology Sales & Marketing - Party Like its 1999?
The ROI Guy
MAY 4, 2006
For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. As a result, over 81% of buyers expect the vendors themselves to quantify business value of proposed solutions. Why are buyers getting harder to reach?
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