The Evolution of the Modern Buyer’s Journey: Why Sales Needs to Care Now
SalesLoft
JULY 17, 2019
Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. In 2013, the year I started Skaled , I was introduced to email tracking software. Email marketing took the world by storm. I remember thinking, “This is it. And I was right.
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