The Evolution of the Modern Buyer’s Journey: Why Sales Needs to Care Now
SalesLoft
JULY 17, 2019
Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. In 2013, the year I started Skaled , I was introduced to email tracking software. It didn’t feel much different than what we were doing in 2009 or even in 2003. We were winning.
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