The Evolution of the Modern Buyer’s Journey: Why Sales Needs to Care Now
SalesLoft
JULY 17, 2019
For a long time, those of us in sales thought we were exempt from change. The last ten years have been transformative to the sales community. Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. But it still felt like sales.
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