The Evolution of the Modern Buyer’s Journey: Why Sales Needs to Care Now
SalesLoft
JULY 17, 2019
Email marketing was a regular part of sales communications over the next few years, but cold calling still took the lead on favored outreach. You had to get your prospect on the line to understand what they were seeking. In 2013, the year I started Skaled , I was introduced to email tracking software. We were winning.
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