Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns
The ROI Guy
APRIL 21, 2010
In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Less than two incremental deals on average were needed in order to realize positive cash-flow on the tools investment. Produced 3 times as many qualified leads as other competitive web promotion programs.
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