Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B
LeadFuze
FEBRUARY 19, 2019
But it’s increasingly clear to me—and to many B2B professionals —that inbound marketing alone isn’t enough. The methodology is too reliant on automation and casts too wide of a net for the niche targeting needs of most B2B businesses. . The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004.
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