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15 best cold calling books to take your sales team to new levels

Close.io

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. This article covers fifteen top cold calling books, divided into four categories.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

They use more channels. They squeeze out more activity from reps, but then call it productivity. People who say cold calling is dead just aren’t good at it. But…different buyers respond to different channels. click-to-call, immediate response, inbound call paths, next record, etc).

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

They use more channels. They squeeze out more activity from reps, but then call it productivity. People who say cold calling is dead just aren’t good at it. But…different buyers respond to different channels. click-to-call, immediate response, inbound call paths, next record, etc).

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Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

LeadFuze

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. The term “ account-based marketing ” is thought to have been first used by ITSMA around 2004. All Channels Open. Outreach through various channels” has been a mantra since “various channels” were invented.