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15 best cold calling books to take your sales team to new levels

Close.io

Most successful sales reps have a wealth of experience with cold calling. They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. We’ve already introduced you to amazing sales books. Let’s get started.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Sales is going through a transformation. They use more channels. They squeeze out more activity from reps, but then call it productivity. We create similar guided experiences for our customers on Playbooks , and we do it in ways that are unique for sales engagement. Sales engagement is somewhat of a commodity.

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Stop Guessing. There’s a Way to Guide Selling

InsideSales.com

Sales is going through a transformation. They use more channels. They squeeze out more activity from reps, but then call it productivity. We create similar guided experiences for our customers on Playbooks , and we do it in ways that are unique for sales engagement. Sales engagement is somewhat of a commodity.

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Account-Based Hype: How ABM Makes Outbound Sales Cool Again for B2B

LeadFuze

The thought process goes as follows: The modern consumer doesn’t respond to cold calls or spammy emails. Inbound sales fundamentalists end up sifting through mounds of low-interest, low-fit leads, while waiting patiently for the best accounts to stumble into a funnel. I know how you sales guys and girls feel about “the M-word.”