2004 Collateral Customer Service Marketing 
The Brooks Group
OCTOBER 18, 2010
It’s adapted from my father’s 2004 best-selling book, The New Science of Selling and Persuasion. Many organizations operate solely through marketing. The sales department must bring collateral value to the enterprise. The sales department must be or have the potential to be profitable. Others employe a dealer network.
Crunchbase
DECEMBER 6, 2021
There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. Because of the broad scope of prospecting, it requires varying sales and marketing techniques. Both can result in new customers if nurtured the right way. Improve customer service.
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